"Outside of marketing of course, creative thinking skills are going to be needed to provide innovative solutions to some of the world's biggest problems."
"So whether your advertising or marketing promotes joy or whether it pulls at the heartstrings or whether it surprises people, or even if it enrages them, it just needs to make people feel something. And then I think if you don't feel anything, you don't do anything."
"Gartner predicted that 25% of customer service and support operations will use some form of chatbot technology by 2020 which was up from 2% in 2017."
"There's been a lot said recently about the death of advertising agencies, but I still feel there's a very much a place for agencies."

Season 02 Episode 10

Marketing & Emerging Tech

Featuring Kerry Harrison

How are marketing agencies adapting to smartware and emerging technologies? Tiny Giant co-founder Kerry Harrison joins Dirk and Jon to share her perspective, including explorations in techs such as chatbots and neural networks.

Kerry Harrison, a co-founder of Bristol, U.K. marketing agency Tiny Giant, joins Dirk and Jon to talk about the work her firm is in areas such as AI, chatbots, and neural networks. A veteran marketing professional, Kerry also shares her thoughtful take on the future of agencies, how marketing and emerging technologies can synergize, and what marketers need to do in order to adapt to the changing face of future technology.

Kerry Harrison

Co-Founder and Director of Tiny Giant

Kerry is an award-winning creative and the Co-Founder of Tiny Giant - a marketing practice that helps businesses harness the power of voice, chatbots and creative A.I. She’s the host of martech podcast Tiny Giant Jams, a university guest lecturer, and the co-organiser of I’ll Be Back South West - a monthly event exploring A.I, creativity and advertising. Previously a Copywriter, she has worked with brands including BMW, Virgin, McDonald’s and Sky.

Dirk Knemeyer

Producer

Dirk is a social futurist, helping to imagine and implement social systems that better humanity. His research on the human condition has taken him around the world, from North Korea to Nepal, and from an anti-immigration parade in Germany to meeting with a community leader in Ferguson, Missouri. Previously a design entrepreneur, he created successful technology companies in Silicon Valley, Boston, and his native Ohio.

Jonathan Follett

Producer

Jon is a writer, musician, and emerging tech researcher who is a principal at GoInvo, a design practice dedicated to innovation in healthcare. His published books include science fiction novel "Marvin and the Moths" with Scholastic and "Designing for Emerging Technologies" with O’Reilly. He produces electronic dance music under the name Jonny Fallout.

Season 02 Episode 10

Marketing & Emerging Tech

Featuring Kerry Harrison

On This Episode

Kerry Harrison

Dirk Knemeyer

Jonathan Follett

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