Andy Mauro
  • "I would just really challenge everyone to get out of the idea of somebody has job X, let's make an AI do it. And let's think about providing new forms of employment that only AIs can do."
  • "Anytime you hear the word AI these days, it's usually a marketing term as opposed to a technical term."
  • "People felt like they got information they couldn't otherwise find on the website. Now in reality, the website almost always had that product information somewhere, but it was in a terminology or in a place where they had to do a lot of reading to get at it."
  • "E-commerce is still mostly just grids of product images, whether you're buying batteries, or you're buying a $5,000 handbag, or you're buying a car."

Season 02 Episode 09

Frontiers of Conversational Marketing

Featuring Andy Mauro

Could the future of advertising actually make our lives better? Automat co-founder and CEO Andy Mauro joins Dirk and Jon to talk about his work in conversational marketing, an attempt to align value for customers and brands.

Andy Mauro, co-founder and CEO of Automat, joins Dirk and Jon to explore conversational marketing and the many benefits it offers for both their corporate clients and the final consumers who will engage with it. We explore the state-of-the-art in these methods and look ahead to a future where marketing and advertising may increasingly break toward value-added service for the consumer as opposed to the long tradition of disrupting and degrading our experiences.